The Golden Pollock is awarded to RFC partners in recognition of how much their business matters to RFC, for developing and marketing new pollock-based products, for excellent product quality and successful marketing.
The event brought together some top industry players, RFC partners, and fisheries experts in a celebration of the winners' achievements and contribution toward making the pollock market grow.
Winners in five different categories, along with RFC and partner company executives, were welcomed on stage to give a vibrant testimony highlighting the importance of concerted effort and innovative thinking.
Opening the award ceremony, Russian Fishery Company CEO Konstantin Globenko said: “Golden Pollock is more than just a prize. It bespeaks recognition of our concerted effort to advance the industry and promote the delicious and nutritious pollock products. We are grateful to our partners for their innovative thinking and their commitment to maintaining top quality standards”.
This year's Golden Pollock winners by category:
Pollock Roe: Bremor
Industry Standard: Irna
Partner of the Year: X5 Group
“I would like to give our special thanks to RFC for meeting us halfway on doing business together. We can tell that our customers, who are our most valuable asset, think highly of these products, so we look forward to further cooperation”,
Project of the Year: Agama
“I would like to thank the hosts for this eloquent token of recognition! Joining forces with the Russian Fishery Company, we have set ourselves the ambitious goal to boost fish consumption in Russia and across the CIS. I am confident that we will succeed if we pull together as a team”,
Surimi Excellence: VICI
“VICI would like to thank you for trusting us and for our work together! We also wish to report that we have set the targets record-high for our work together next year. We hope that the products our company makes will gain even more market presence, and that fish consumption will continue to increase in Russia and across the CIS. Eat pollock, it tastes awesome!”,
An extra category titled Pollock Innovator was added by the Fisheries Union. Union chair Alexander Panin bestowed the award on Ekaterina Kulenko, Marketing Director at Meridian JSC.
“Pollock is Russia’s most widely caught fish. It’s really good for you and essential for healthy nutrition: it's high on protein, low on fat, contains all the essential vitamins, macro and micro-nutrients. It’s important and it's only natural that we manufacture pollock-based products that appeal to consumers, especially young people, and particularly in the ‘ready-to-eat’ category”,
The Golden Pollock Award is meant to become an annual industry highlight that rewards collaboration between market leaders and encourages innovation in pollock production and product marketing.
