As part of this partnership, RFC plans to supply 15,000 tonnes of pollock surimi, 3,000 t of pollock fillets, 1,000 t of minced pollock, and 1,000 t of herring fillets annually. The product range will be augmented with more pollock fillets and mince products, crab sticks, herring fillets, and other in-demand titles.
The parties furthermore agreed to work together on designing and implementing new, innovation-based pollock and herring products to keep consumer appetite running high, and to roll out an initiative to maximize attendance and recruit support for the annual O, Yum! festival and other fish and seafood awareness raising events. Active news sharing, business networking and outreach - to the extent permitted by law and the respective mandate - are all important parts of the collaboration.
“We share a common goal with our partners, and that's to make domestic fish products a staple food item in every household. Together, we control the entire process, from the fishing effort by our world-class trawlers in the pristine waters of the Far East to the delivery of quality raw materials to Vici production sites. This way, our customers will always get the freshest, thoroughly tested product”,
“Our collaboration. signifying a new milestone for domestic fish production, is meant to connect consumers with better tasting, healthier fish products, and enable us to propagate new, up-to-date product types and formats. We're planning a wide range of finished products for this collaboration that all meet high quality standards and preserve the original fish nutrients intact”,
The deal opens up new prospects for the Russian fisheries industry, promising to bolster domestic market presence for Russian producers, underpin innovative product initiatives, and raise domestic fish consumption overall in Russia, thereby contributing to people's health and well-being.
